Arranging events can be a wonderful experience while being stressful at the same time. A planner needs to take care of more than just the event planning. An event ticketing system is one key aspect an organiser must consider. Because, at the end of the day, it is the number of attendees that measures the success of an event.
However, many organisations are still sceptical about this customer service tool due to a lack of understanding of what an event ticketing system is and how it works. The following article highlights every major point one should know about event ticketing systems.
What is an Event Ticketing System?
An event ticketing system is a complete platform with features focused on ticket selling, marketing, management and analytics. The system of integrated solutions allows running a ticketing campaign in a cloud-based space and ensures optimal processes for online ticket sales. Whether local or global, this platform lets you easily sell tickets online while offering a customisation option.
What Does an Event Ticketing System Do?
Today, the ticketing system is playing a vital role in businesses. The software supports organisers in selling, speeding up, tracking, and managing the ticket-selling process effectively. You can manage your tickets in the best possible way with the ticketing systems. From registration to data collection, ticketing to marketing to reporting, you can utilise this tool as an event organiser for multiple purposes.
Some must-have features to look for when choosing a ticketing solution
1. Customise event page:
An event ticketing software will allow you to make a personalised or branded event page with your logo, image, or collages. This will help your potential customers know what your event is all about.
2. Registration system:
Event registration is one major aspect of an event and also allows you to gather information about your attendees. So, your ticketing platform should have a seamless registration system.
3. Multiple ticket types:
Different ticket options are vital where various ticket types, such as a single ticket, group ticket, and unlimited ticket categories, can be created because they help to create several positives for your business.
4. Promotional tools:
Event ticketing software has cutting-edge event marketing tools to help you attract new customers. Be it by email marketing or social media marketing, you can keep your attendees in the know before, during and after your event.
5. Easy check-in:
A seamless check-in process makes all the difference at an event. So, look out for a ticketing system that comes integrated with tools for an easy check-in process.
6. Scanning app:
The easy-to-use ticket scanning app is one feature you should look for in an event ticketing system because it helps you to scan tickets via barcode and offers faster ticket validation.
7. Secure and multiple gateways:
This is a mandatory feature indeed. Never register with any ticketing platform that does not have secure payment methods. Because a secure payment gateway can simplify and add a new level of security that every customer looks for.
8. Analytics and Reporting:
Analytics and tracking data are very helpful for organisers. Without any data, no one can manage an event blindly. With smart reporting, you can discover more about your customers and learn exactly where they are coming from or what they seek most.
9. Easy management:
Whether virtual or in-person, both events are easily managed with an online event ticketing platform. Ensure your event ticketing platform has the right tools for easy management.
10. Friendly support:
As an organiser, you always need a friendly and experienced team ready to provide you with enough support while managing your event.
How does event ticketing software work?
While not all ticketing software follows the same procedure, they all have the capabilities and stages listed below.
- The organiser establishes the event by giving all required information, including the event’s name, title, feature photos, date, and description.
- It allows the organisers to decide on the cost, kind, and quantity of tickets to continue offering guests.
- Along with the deadline, the programme lets you offer coupons and discounts.
- The programme offers a marketing automation tool to reach a larger audience after the organiser sets up tickets.
- Customers may buy tickets and use the integrated payment system to finish the transaction.
- The system is compatible with other key technologies that provide intelligent analytics and reporting.
- Organisers can host the event using built-in video conferencing platforms in certain applications.
What are the benefits of event ticketing software?
Depending on the ticketing software, there can be various benefits. These include:
Easy registration:
Modern attendees of events need a seamless online registration procedure with open and honest communication. They get an impeccable registration and ticket-buying experience with e-ticketing solutions. Customising an event page is easy to set up. The integrated system is always operational. Additionally, participants may be informed of vital information in advance thanks to the user-friendly registration form builder.
Handling a gathering with ease:
A ticketing platform offers every function required to organise an event properly, from registration to post-event administration. It is possible to assess ROI, execute promotional campaigns effectively, automatically send out targeted follow-up emails, collect comprehensive data before, during, and after the event, and check guests in by scanning a QR code.
An analytical information-filled dashboard:
One has a comprehensive overview of visitor data and sales status in the ticketing dashboard. Any vital information required to fine-tune the event may be gathered, from the specifics of who purchased the tickets to the number of tickets sold in each category. For this data, there is no need to wait till after the occurrence.
Secure payment:
Getting money is simple when using a reputable event ticketing website. To accept online payments, it offers the services of trustworthy payment gateways like PayPal, Secure Pay, and Stripe. Therefore, gathering sensitive client information or worrying about PCI security is unneeded.
Pros of using event ticketing software
For Organisers
(I)More convenient-
An event ticketing system helps you provide your attendees with a customised experience. From sending personalised follow-up messages to creating coupon codes, organisers can easily manage everything professionally.
(II)Create your brand persona-
A good event ticketing platform allows you to create your brand personality as you wish while promoting your event. You can determine the look and content of your visually appealing event page.
(III)Go green-
The event ticketing system brings eco-friendly offerings as you can go paperless while selling tickets and align your event brand with a growing eco-conscious audience.
(IV)Register anytime and from anywhere-
An organiser can offer their targeted audiences flawless event registration with automatic confirmation.
(V)Real-time reporting-
The organiser no longer needs to wait for reports and analytics until the event ends. Ticketing software provides real-time reporting, so you can monitor the live activity of your audiences as it happens.
(VI)The data-driven decision for the next event-
Event ticketing software brings out essential data collection analytic tools that help organisers find data for future sales or marketing tactics.
(VII)Save time and money-
You do not have to go for manual registration of attendees, nor are you required to go through the long check-in line; your event ticketing system has your back at every step.
(VIII)International Marketing-
One key advantage of a ticketing system is that it enables you to reach audiences locally and globally. The integrated marketing tools let you reach and maintain targeted communication without much effort.
For Attendees
(I)24/7 customer support-
Attendees can avail themselves of 24-hour customer support and use it in any situation. So, from start to finish, they feel supported and can help with any of their ticketing questions.
(II)Secure online payment-
With the right event ticketing platform, attendees know that their money and information are handled carefully as it uses a secured payment processor.
(III)Receive Emails and notifications-
Be it after registration or post-event time, attendees receive confirmation and follow-up messages and remain updated.
(IV)Save valuable time-
Customers are no longer required to travel to line up at opening sale counters at specified locations to register and buy event tickets. So, it saves them not just time but money as well.
(V)Discount options-
Customers can avail of several discount options while buying tickets. For example, they can get early bird discounts or use coupons.
Areas where event ticketing software can be used?
(I)Private events-
People use event ticketing software to create events for birthday parties, wedding ceremonies, festivals, etc.
(II)Corporate events-
Businesses use this for business events like dinners, conferences, networking events, business meetings, seminars and symposiums, award ceremonies, team collaboration, team recreation etc.
(III)Academic events-
Educational institutions use this for academic events like orientation programs, graduation ceremonies, school fairs, college concerts, annual sports days, valedictory dinners, club meetings, et
(IV)Charity/Non-profit events-
Non-profit event organisations use this for organising non-profit events like clay shoots, dances, Galas, auctions, golf tournaments, charity runs, marathons etc.
(V)Sports events-
Sports event organisers use this for sports camps, tennis lessons, badminton tournaments, coaching sessions, poker tournaments, boardgame nights,
(VI)Community events-
Community event organisers use this for community meetings, excursions and field trips, youth camps, volunteer or youth work, etc.
(VII)Entertainment and cultural events-
All types of entertainment events, like comedy shows, carnivals, magic shows, shopping festivals, dance shows, pet shows, theatre, singing shows, concerts, food festivals, etc., can be organised with an event registration platform.
How to choose the best event ticketing software
How can one ensure the selected software has all the features they need when choosing a platform? It is easy to create a checklist of the essential elements of the ticketing software. Common attributes consist of:
User experience:
Verify that the selected platform is easy to use and straightforward. It is wise to execute a test run and examine the workflow procedure. One of the most important considerations is speed; if the program takes a long time to operate, there’s a good chance that prospective customers will receive the wrong idea.
Support for promotions:
Does the ticketing software provide email marketing services? Does it permit ticket promoters to launch social media campaigns to sell tickets? An event may be promoted with the help of a trustworthy platform.
Mobile-friendliness:
This extra feature enables mobile phone access to the dashboard through the use of a scanning app. It is crucial to verify how simple it would be for participants to use their mobile devices to finish a transaction.
Ticketing system cost:
The primary worry the organisers raised is the cost of the ticketing system. While some charge per ticket, others impose an annual or monthly price; some systems provide free service for events that are free of charge. One may analyse the number of features and calibre of services offered to get the most cost-effective platform.
Data and insights:
Some ticketing software has built-in analytical capabilities that give analytical knowledge about the event and attendees’ activities on-demand, enabling quick and informed decision-making.
Top event ticketing platforms
In recent years, the online event ticketing market has comprised many global and regional players. No wonder the market was valued at USD 77.49 billion in 2023, and it is expected to reach USD 97.36 billion by 2028. So, let’s look at some of the key players that you can consider for your next event.
1. EventBookings
EventBookings is one of the most influential event ticketing systems for virtual and venue events in the market. The cloud-based platform has many features to sell tickets, promote, network, engage and Livestream any event.
Why choose EventBookings?
Organisers can avail of ticketing of any type, from single to group ticketing, with EventBookings.
The full-featured registration platform comes with an easy-to-use registration form builder that helps collect customer information.
The absorb or pass the fee feature keeps ticket sale proceeds in full.
The ticket scanner app is available to scan tickets and check-in guests.
Pricing Package
EventBookings runs free for free events, and it charges a fee of 1% + 30¢ and 2% + 30¢ per ticket (plus stripe ticket processing fees) for venue events and online events, respectively.
Are you interested in learning more about the EventBookings ticketing system? Website Planet had the chance to speak with Mark Thomas, CEO of EventBookings. Check out the article to find out what he had to say!
2. Eventbrite
In the world of ticketing, Eventbrite is one trusted platform for unstoppable entrepreneurs and passionate social ringleaders. It makes ticketing fast and easy for anyone.
Why choose Eventbrite?
Eventbrite Boost comes with time-saving social media ad tools and intelligent targeting options and insights.
Integrating Zoom, Facebook Live, and YouTube enables a seamless online event experience.
Eventbrite’s organiser app turns to monitor ticket sales and check-ins effortlessly.
Eventbrite’s free RSVP online tools and technology empower event organisers to be experienced makers.
Pricing Package
Eventbrite offers three pricing packages, ‘Essentials’ (A$0.49+2%), ‘Professional’ (A$0.99+ 5%) and ‘Premium.’
3. InEvent
InEvent is a dynamic event management solution that has the ability to create, recreate and customise a variety of virtual, hybrid and in-person interactions ranging from webinars to live broadcasts, discussions, summits, networking sessions, conferences, ticketing and spanning across the pharmaceutical, educational, corporate, and event tech industries.
Why choose InEvent?
It provides features such as registration management, ticketing, payments, promotion, and analytics. It also provides tools to help create, manage and promote events, including email campaigns, custom landing pages, and social media registrations.
InEvent also contains an API that allows developers to create custom integrations with their existing systems.
InEvent is the most powerful and complete software for professional events.
Run live meetings, real-life experiences, TV-like broadcasts, or virtual, hybrid and in-person events with the award-winning InEvent platform.
Pricing Package
InEvent offers four pricing packages, ‘V&H Advanced’ (US$ 990/monthly), ‘V&H Pro’ (US$ 832/monthly), ‘V&H Full’ Webinar (US$ 900/monthly per 500 attendees).
4. Ticketbud
The seamless ticketing platform is popularly known for hosting significant events due to its flexible and powerful features.
Why choose Ticketbud?
Ticketbud’s powerful link tracking allows organisers to track and analyse event page traffic, ads, paid media or other promotional channels.
Its integration with leading payment processing solutions facilitates safer and faster payouts.
The Point of Sale hardware solution enables offline ticket sales.
White-level solution with a customised solution for major organisations is available.
Pricing Package
For the paid event, the pricing plan includes two plans, ‘Ticketing Fee’ (2% + $0.99 per ticket) and ‘Payment Processor Fee’ (2.9%).
5. Ticketebo
Ticketebo comes with an e-ticketing solution that covers all your ticketing needs, be it for small community events or for the largest festivals and expos. One needs to follow the three steps to get their event ticketing online.
Why choose Ticketebo?
- Ticketebo’s integration with some of the latest social media tools boosts any organiser’s marketing game.
- The platform optimises multi-event ticket purchasing for large, complex programs.
- The certified and encrypted payment procedures enable ultra-safe and secure service.
- Organisers can avail of stunning ticket page designs that will look amazing on any device.
Pricing Package
Ticketebo takes a booking fee of 3.85% (incl. GST) of the ticket transaction value, with a minimum booking fee per transaction of $1 (Inc. GST)
6. TryBooking
TryBooking is a powerful and easiest ticketing platform with a complete set of ticketing features for event organisers. For any event ticketing needs, from associations to festivals, schools to theatres, it has got you covered.
Why choose TryBooking?
The quick and easy sign-up with no subscription and lock-in contracts.
The platform allows both online and in-person ticketing selling.
Organisers can use a variety of incentives, including early bird, VIPs, staff tickets, complimentary tickets, etc.
The TryBooking mobile app lets organiser manage their event with the palm of their hand.
Pricing Package
Attendees must pay 50c/ticket, and event organisers pay a 2.5% processing fee for paid events.
7. Eventcube
Eventcube is a versatile online platform that simplifies event management, offering ticketing, registration, and promotion tools. It empowers individuals and organizations to create, manage, and easily promote events of all sizes. Whether you’re hosting a concert, conference, or a small gathering,
Why choose TryBooking?
The user-friendly solution for event needs that simplifies event planning and ticket sales.
Its intuitive interface empowers users to effortlessly create, promote, and manage events, making it a go-to solution for event organisers.
From small gatherings to large-scale festivals, Eventcube helps bring people together seamlessly.
Pricing Package
Eventcube standard Plan pricing is – £0/month with 5% transaction fee, and Eventcube Pro requires – £99/month with 3% transaction fee for paid events.
8. Ticketleap
Ticketleap is an innovative online ticketing platform that simplifies the event ticketing process. It allows event organisers to create, customise, and sell tickets for various events, from concerts and conferences to fundraisers and workshops. Its user-friendly interface empowers organisers to set up event pages, manage attendee lists, and even integrate with social media for seamless promotion.
Why choose Ticketleap?
Creating and customising event pages, as well as managing ticket sales, is intuitive and hassle-free.
Provides seamless integration with social media, making it simple to promote your event and reach a broader audience.
Offers attendees the convenience of purchasing tickets online, receiving e-tickets, and accessing event information easily.
Pricing Package
Ticketleap ticketing price is ($1 + 2%) of the ticket price, and credit card processor fee is 3%.
9. Eventzilla
Eventzila is a user-friendly event management platform that simplifies the planning and organization of various events. It offers a seamless experience for creating and managing events, from ticketing and registration to promotion and attendee engagement. With Eventzila, you can effortlessly bring your event ideas to life.
Why choose Eventzilla
Its intuitive and easy-to-use platform makes event planning a breeze.
With features like ticketing, registration, and promotion tools, it streamlines every aspect of your event.
Plus, its interface ensures a smooth experience for both organisers and attendees.
Pricing Package
The platform is basically free for free events. The ‘Basic’ plan costs $1.50 per registration, whereas the ‘Pro’ plan costs 1.9% + $1.5 per registration, and the ‘Plus’ plan costs 2.9% + $1.5 per registration.
10. Ticketbooth
Ticketbooth is a well-known platform with more than 40 years of expertise in the field. Event sizes and types may be accommodated by Ticketbooth, which offers an exceptional experience regardless of the number of attendees—100 or 100,000.
Why choose ticketbooth
With Ticketbooth, you have total control over your ticket sales from the point of sale until close.
Reaching new audiences and having access to an extensive marketing arsenal are two benefits of partnering with Ticketbooth.
Any device—mobile, laptop, or tablet—can be used to manage your event in real time.
Task management, alarms, and other capabilities are included with Ticketbooth automation.
Pricing Package
The cost is determined by the variety of events, the quantity of tickets you wish to sell each year, and the services you choose to offer.
How Do You be Sure that Your Ticketing Software has Everything You Need?
Eventually, you will get a bunch of platforms that are doing the best in the event ticketing market. But obviously, not all come with the same features. For example, if we look at the feature of one of the above-mentioned platforms, EventBookings, it holds the unique ‘absorb or pass the fee’ feature, which allows the organiser to pass on the service fees to their attendees. But you might not get this feature available on all ticketing platforms. Hence, it is important to know what exactly you are looking for. And once you are clear about your requirements, finding a platform that meets them becomes easy.
So, these are some of the questions you can look for to pick the right one among the best.
- What trends in online ticketing are you looking for for your event?
- What sort of marketing tools do you want to promote your event?
- What will be your budget?
- What sort of ticket types do you need to offer to your customers?
- What customised features do you want to match your needs?
- Which payment option do you want to pick?
- What kind of reporting and analytics do you want access to as an organiser?
All these will help you to uncover some must-have features to get a full scope of your expectations.
A ticketing system is a software solution used for tracking and managing customer requests or issues, often in the context of events or customer support. It centralises the process of receiving, assigning, and resolving requests, ensuring efficient communication and issue resolution.
To effectively manage a ticketing system, you should:
• Define clear processes for ticket submission and resolution.
• Categorise and prioritise tickets to address urgent issues first.
• Assign tickets to the right agents or teams based on their expertise.
• Set up automated responses and notifications to keep customers informed.
• Monitor ticket progress, ensuring timely updates and resolution.
• Regularly analyse data and feedback to improve your support or event management processes.
Common risks associated with ticketing systems include:
• Overlooking or mishandling critical tickets, leading to customer dissatisfaction.
• System downtime or technical issues that disrupt ticket management.
• Security vulnerabilities if not properly configured or updated.
• Lack of flexibility in adapting to changing customer needs or event requirements.
When choosing a help desk ticketing system, consider the following:
• User-friendliness for both agents and customers.
• Customisation options to tailor the system to your needs.
• Integration capabilities with other tools you use.
• Reporting and analytics features for performance evaluation.
• Scalability to accommodate future growth.
• Reliable customer support and maintenance services.
SLA stands for Service Level Agreement in the context of a ticketing system. It’s a commitment between a service provider and a customer, specifying the level of service the customer can expect. In a ticketing system, SLAs define response times, resolution times, and other key performance metrics to ensure prompt and efficient customer support.
No doubt, the right ticketing platform can make all the difference in the success of your event. Also, the implementation of a ticketing system is definitely a game changer for taking your customer service to the next level. Whether you have to do email marketing to promote your event or quickly check out the status of ticket sales and attendees, you will have everything well organised inside the event ticketing system.
