If you are wondering how to sell tickets for an event online, you are in the right place.
From setting a budget to booking your artists and selecting your venue to promote your event, organising a music concert requires a lot of planning. One of the significant concerns in this planning process is how to? Sell tickets for your next music concert? In a guaranteed way.
According to Statista’s event ticket sale report, the Music Events segment is expected to hit US$ 20.92bn in 2022, and by 2027, the revenue is expected to reach US$ 31.78bn. Hence, the possibilities are endless in selling tickets online. All one is required to do is implement the right strategies.
Now, whether you are wondering how to start, where to promote, or what strategies to follow, the following guide has you covered.
So, let’s break down exactly how to sell more concert tickets online.
Hacks to Drive Ticket Sales Online:
Get started by checking out the following hacks that can drive your concert ticket sales.
1. Utilise the Artist’s Email List
An artist’s email list is a vital resource for finding devoted followers. Those who have purchased merchandise or tickets to past performances from your store or signed up to receive newsletters frequently do this.
These are the people who may be most inclined to express interest in attending your shows. They merit attention, without a doubt. Make sure to formally invite everyone on the mailing list to your concert with a special email. The subject line of the email? Which must be attention-grabbing to get readers. Attention and the newsletter’s artwork should require special care to ensure the material is legible and visually appealing.
2. Get Creative to Set the Ticket Price
Establish a pricing strategy and make sure you set the ideal ticket price. The best way to set the right price is to look at the competition and determine what they charge. You must balance giving your customers the best deal and keeping your competition in check. Another thing you should take into account is what your target market is. You need to find the correct price to attract this particular type of customer. It is also essential to consider the popularity of the event, the number of tickets available, demand for tickets and ticket quantity.
3. Give Special Offers to the Loyal Audience
Selling tickets for your concert is a wonderful way to express your gratitude to your devoted followers. You may choose how and who to reward, and there are several approaches to doing so. Offer a special present free of charge in addition to a ticket purchase, or sell the tickets at a discount. A tangible good might serve as the present, like one of your merchandise items or first dibs on an unreleased song.
When showing appreciation for your devoted audience, there are often no hard and fast rules. Follow your gut and choose music that you think your followers will enjoy. (Fans usually adore when artists include easter eggs? hidden features or messages). Remember that, for your devoted followers, expressing your appreciation for their love and support matters more than the actual award.
4. . Offer Early Bird Ticketing
People love discounts, so you should ensure that you give them discounts. The best way to do so is to offer early bird ticketing. Early bird ticketing means offering tickets at a discounted price or by offering freebies. Early bird ticketing is a great way to sell tickets online and generate more revenue. And the best time to provide early bird ticketing is at the show’s beginning. It is a great way to draw people in to buy tickets and helps spread the word about your event. Also, since early bird discounts are available for a limited time and a limited number of people, it creates a sense of urgency.
5. Create Scarcity
One of the most crucial strategies you can employ to boost sales is scarcity. Scarcity marketing may increase sales by as much as 226% if you are accurate with your promises (such as having only 10 VIP tickets left) and utilise it selectively. The two primary types of scarcity for online ticket sales techniques are as follows:
Quantity: Keeping availability low, whether through a certain number of seats, VIP packages, or add-on experiences, can convince customers who aren’t sure to buy now rather than later. Limited early bird tickets for conferences and front-row seats at live performances are two instances of quantity scarcity for event ticket sales. Include tickers showing the remaining tickets in real time to help site visitors understand this point. If you want to create a little FOMO, you can also reverse it and display the number of tickets already bought (a strategy that works particularly well with about 60% of Millennials).
Time: Visitors to your event ticket website are less likely to convert if they have unlimited time to decide. One online retailer boosted sales by 9% by adding a countdown clock to their product page. Use timers or explicitly declare your website’s sales end time and date to sway potential customers.
6. Use Multi-Level Ticketing
It is important to create different tiers for your ticket prices. Use various ticket types to suit your audience and their needs. For example, you might offer full-price, discounted, or even free tickets. This way, you can reward your loyal customers and make it easier for them to get tickets. When organising a concert, you can charge more for premium seats. You can also discount the tickets for people who come back. You can use this method to ensure that your event gets much attention. Also, you can offer group ticketing as people enjoy attending concerts in groups.
7. Partner with Like-Minded Organisations
Recruiting groups and organisations with comparable audiences is one of the greatest strategies to sell tickets for your event. You may pat each other on the back and use efficient free marketing when collaborating with other sites or musicians specialising in related genres. You may thus sell more tickets more quickly when you advertise your concerts through various outlets with audiences who are already interested in the events you are hosting.
8. Introduce Mobile Ticketing
If you plan to sell online tickets for a big music event, having a mobile app that allows people to buy tickets from anywhere in the world can be very beneficial. It is a very suitable solution for both buyers and sellers. Mobile ticketing will enable concert-goers to buy their tickets; it even allows check-in at the venue before the show, avoiding complete manual gate processes. Also, you can send surveys through mobile ticketing to learn more about your attendees.
If you’re interested, you can take a quick look at How to Sell Tickets for an Event: The Complete Guide
9. Leverage Social Media
You must increase concert promotion if you want to sell more tickets. Make a Facebook event as a starting point. Then, send out invitations to everyone you know and post about the event in Facebook groups that are relevant to the kind of music or overall topic of the show.
Naturally, you should use all your social media channels to sell concert tickets online. Make your event post as captivating as you can to generate traction. You may publish a video of behind-the-scenes rehearsal footage to spark your audience’s attention.
Additionally, you may request that the performers provide stuff on their social media pages. Give the concert artists something to share with their fans, such as videos of rehearsals and pictures from prior performances.
10. Collaborate with Ticketing Agencies
These services manage distribution, sales, and publicity for high-profile events. Because of their price, they’re not the best option for smaller parties, even though they can be perfect for events, including star appearances.
These ticketing behemoths frequently have requirements while being great for larger events. Forecasts for sales, venue capacity information, and other things might be included in the expectations. It may seem like overcompensation for lesser occurrences.
11. Engaging Content
Creating engaging content is paramount to captivate potential concert-goers and ignite excitement for your event. This content should be diverse, ranging from teaser videos, behind-the-scenes clips, artist interviews, and even user-generated content from enthusiastic fans. The key is to craft content that deeply resonates with your target audience, eliciting emotional responses and sparking their curiosity.
Teaser Videos: These short, visually compelling snippets offer a tantalising glimpse of what your concert has in store. They can feature highlights of past events, sneak peeks of this year’s performers, or dramatic shots of your concert venue. Teaser videos pique curiosity and build anticipation, making potential attendees eager to experience the full event.
Behind-the-Scenes Clips: Take your audience on a journey behind the curtain. Showcase the intricate planning, the tireless work of the crew, and the artists preparing for the show. This humanises the event, allowing your audience to connect with the people and effort behind the scenes.
Artist Interviews: Interview the headlining artists and performers, delving into their thoughts, inspirations, and what the audience can expect from their performance. This personal touch connects the artist and the attendees, making the concert experience more intimate.
Fan-Generated Content: Encourage your loyal fanbase to share their excitement through their own content. Fan-generated content can be videos, images, or stories that reflect their passion for your event. Sharing this content not only validates your fans. Enthusiasm also showcases the authentic and organic buzz surrounding your event.
The ultimate aim is to create content that people can’t help but share on their own social media profiles. The sharing of engaging content initiates a snowball effect, expanding your event’s reach exponentially as friends share with friends. This not only boosts visibility but also capitalises on the influential power of word-of-mouth marketing, a trusted and persuasive method of promotion.
12. Influencer Partnerships
Influencer marketing has risen to prominence in event promotion, and it’s a strategy that can significantly elevate the visibility of your concert. The crux of this approach is collaborating with influencers who are relevant to your niche and whose followers align with your target demographic. The impact of this strategy is akin to having a trusted friend recommend your event.
Identifying the right influencers involves research and analysis. You’ll want to select individuals who possess a dedicated and engaged following. These influencers should resonate with your event’s theme, genre, or atmosphere. When influencers endorse your concert, their endorsement carries weight and credibility, as their followers trust their opinions.
Influencers can promote your event in various ways:
Social Media Posts: Influencers can create posts or stories featuring your event, detailing what makes it unique and worth attending. These posts can reach a wide and interested audience.
Live Streams and Takeovers: Influencers can host live streams or takeovers on their social media platforms, providing an exclusive sneak peek into the concert preparations, artist rehearsals, or even an insider’s view of the venue.
Exclusive Content: Collaborate with influencers to create exclusive content for their followers, such as interviews, Q&A sessions, or discounts. This builds a sense of excitement and exclusivity around your event.
Promotional Giveaways: Influencers can run giveaways in which their followers have a chance to win free or discounted tickets to your concert. This not only promotes your event but also engages their audience.
Influencers bridge the gap between your event and their followers, making it easier for potential attendees to trust and connect with your concert. Their endorsement can be incredibly persuasive, driving ticket sales and boosting attendance.
13. Contests and Giveaways
Running online contests and giveaways is an effective way to generate buzz and excitement around your event. This strategy engages your audience and encourages them to promote your event through their social media profiles. The allure of free or discounted tickets as prizes can be an enticing incentive for participation.
Contests and giveaways can take various forms:
Social Media Challenges: Create challenges that encourage participants to share content related to your event. For instance, you could ask them to create short video clips of dancing to a popular song by one of the performing artists. These challenges are fun and create a viral effect as participants challenge their friends to join.
Tag-a-Friend Contests: Encourage participants to tag a friend in the comments section of your event posts. Participants must follow your account and tag a friend to enter the contest. This effectively expands your event’s reach, as the tagged friends may also become interested in attending.
Share and Win: Participants can enter the contest by sharing your event on their own social media profiles. This multiplies your event’s visibility as it reaches not only the participants. Immediate connections but also their extended networks.
User-Generated Content Contests: Encourage attendees to create and share their own content related to your event, whether it’s fan art, song covers, or stories about their excitement. Highlight the most creative and engaging content and reward the creators with tickets or exclusive event merchandise.
Contests generate excitement and anticipation, and they harness the power of social media sharing. As participants engage with your event, they naturally promote it among their own social circles, making it an effective and organic form of word-of-mouth marketing. This increases your event’s visibility and fosters community and involvement among potential attendees.
14. Partner with Sponsors
From maximising sales numbers to building brand awareness, sponsorship opens up several opportunities for music events. You can use your sponsors strategically to reach your target customers. But reach out to the right sponsor who can offer everything you want out of sponsorship because they can make or break your event. For example, media coverage for your concert event allows you to reach viewers who might be interested in your event. So, apply realistic thinking to your plan and clarify how your event will provide value to them.
15. Apply a Unique Promotional Strategy
You can do this in different ways, including through social media, email marketing, and digital ads. They all have the same objective: to get more customers and increase revenue. One of the most important things about selling event tickets online is to have a strong social media presence. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are powerful tools for event promotion as you can generate traffic and build a community around your event while reaching millions of people at once. Or you can maintain email marketing by sending specific details to attendees as the event approaches or informing prospects about the discounts and offers.
16. Track Visitors’s Behaviour
Always track your visitors visiting your event, your attendees who purchased your concert tickets, and the number of prospects who abandoned their carts on your ticket sales page without buying. So that you can detect which social media or marketing channels are sending you visitors and which promotional strategy is working well. And this will help you to make changes to your ticket-selling strategies. For instance, if your Facebook campaign drives more sales to your event than your other social media campaigns, you should focus more on Facebook.
What is the best way to sell concert tickets?
The best way to sell concert tickets involves a multi-faceted approach. Start by partnering with reputable ticketing platforms or websites with a broad user base. Utilise social media to create buzz and promote the event. Also, consider using email marketing to reach potential buyers. Offering early bird discounts, exclusive access, or bundle deals can be enticing for potential ticket purchasers. Remember, an attractive and user-friendly website for ticket sales can make a significant difference in your success.
How do I sell my concert tickets?
Selling your concert tickets is a straightforward process. You can work with an official ticketing platform to list your event, or if you have your own website, set up a user-friendly ticket-selling page. Provide detailed information about the event, ticket prices, and seat availability. Promote your event through social media, email newsletters, and other marketing channels. Engage with potential buyers, answer their questions, and make purchasing easy.
Can I sell concert tickets?
You can sell concert tickets, provided you have the necessary permissions and access. If you are an event organiser, work with a ticketing platform or set up a system to sell tickets through your website. If you have extra tickets to a concert you can no longer attend, you can also sell them through reputable secondary ticketing marketplaces, ensuring that you adhere to any resale regulations and ethical practices.
Who buys concert tickets?
Concert tickets are purchased by a diverse group of people, including music enthusiasts, fans of the artists, and those looking for a memorable entertainment experience. The audience can vary in age, interests, and demographics depending on the event. Some buy tickets well in advance, while others wait for last-minute deals. By understanding your target audience, you can tailor your marketing strategies to reach those most likely to attend the concert effectively.
But first and foremost, choose an all-in-one event ticketing software
You must use a trusted event ticketing platform to apply these proven techniques to sell more tickets. An all-in-one event ticketing software will help you streamline ticket sales, track sales, manage event promotion and track event ROI while automating many things.
EventBookings is a popular, efficient platform offering an online ticketing system in Australia. The cloud-based ticketing platform allows organisers to keep track, sell more and more tickets and manage all the tickets effortlessly on one platform. So use this platform that can handle all your ticketing needs while you can focus on other concerns to plan your next music concert.
Check out this informative video to learn more about the features and benefits of this powerful event management platform:
