How to Sell More Tickets with Your Event Email Marketing

There are many event marketing methods available in the digital world that can help you promote and sell tickets for your events. These include social media platforms such as Facebook, Instagram, and Twitter, Content Marketing, websites, Paid advertising, and more.

Still, there is always a charm to the traditional marketing method of email marketing, which can help you sell more tickets for your events. Email marketing is still an important and effective tool for promoting events and products in the modern age. Being the most cost-effective way, email has a large reach, with approximately 3.9 billion active users worldwide as of 2021. This means you can potentially reach a large audience through email marketing.

Though email is a popular medium of marketing, choosing the right way to do it is still important if you want to maximise ticket sales. This article offers a list of ideas that can help you sell more tickets through event email marketing.

Ways to Sell More Tickets with Event Email Marketing:

Personalise your emails:

Personalising your emails means using the recipient’s name and other personal details in the subject line and body of the email to make it more relevant and engaging. Here are a few tips for personalising your event emails:

• Use the recipient’s name in the subject line and/or opening greeting. This can help to grab their attention and make the email feel more personal.
• Use data you have collected about the recipient, such as their location or past event attendance, to personalise the content of the email. For example, if they have attended one of your events in the past, you could mention that in the email and offer them a discount on tickets to your next event.
• Use dynamic content to tailor the email to the individual recipient. For example, you could use an email marketing platform to include content blocks that change based on the recipient’s interests or past actions.

Adding a catchy subject line:

A catchy subject line can effectively grab the reader’s attention and entice them to open your email. Here are a few suggestions for creating a catchy subject line for your event emails:

• Keep it short and sweet: Aim for a subject line of 50 or less, as this is the maximum number of characters displayed in most email clients.
• Make it relevant: Use keywords relevant to your event that will grab the reader’s attention.
• Use numbers: Listing a number in your subject line can make it more interesting and attention-grabbing. For example, “5 Reasons Why You Don’t Want to Miss Our Next Event.”
• Use emoji: Adding an emoji can make your subject line more visually appealing and help it stand out in the reader’s inbox.
• Use action verbs: Encourage the reader to take action by using verbs such as “join,” “register,” or “reserve.”

Customised Email Contact List:

Using a customised email contact list can help you sell more tickets for your event through email marketing by allowing you to send targeted and personalised messaging to specific groups of people.

Here’s how it can help:

• Increased relevance: By segmenting your email list, you can send more relevant messaging to specific groups of people based on their interests or past event attendance. This can increase the effectiveness of your emails in driving ticket sales.
• Higher open rates: Personalised emails have higher open rates than generic emails, as people are more likely to open emails that are relevant to them.
• Greater engagement: Personalised emails have higher click-through and conversion rates, as people are likelier to engage with and act on relevant emails.

Create a sense of Urgency:

Creating a sense of urgency means using language in your event emails that encourage the reader to act now rather than later. This can be an effective way to drive ticket sales. We have a few tips for creating a sense of urgency in your event emails:

• Use time-limited offers: Offer a discount or special perk for early bird ticket buyers, but make it clear that the offer is only available for a limited time.
• Use limited availability language: To create a sense of urgency, mention that tickets are selling quickly or only a few seats are left.
• Use FOMO (fear of missing out): Remind the reader of the unique or exciting aspects of your event and encourage them to purchase tickets before they sell out and they miss out on the opportunity

If you are interested you can take a quick look at 15 Tactics to Sell Event Tickets and Boost Signups

Make it easy to purchase tickets:

Making it easy to purchase tickets through the email you sent for marketing is an important part of driving ticket sales for your event. This can work as a trick if you want to sell tickets for your event more. Some of the few ways to make the ticket purchase process as seamless as possible are:

• Include a clear call to action: Tell the reader what you want them to do next. For example, you could use a button that says “Buy Tickets Now” or “Reserve Your Seat.”
• Provide multiple payment options: Offer a range of payment options, such as credit card, debit card, and online payment services, to make it easier for the reader to purchase tickets.
• Minimise the number of steps: Streamline the ticket purchase process by reducing the number of clicks or pages the reader needs to go through to complete the purchase.

Also read: How to Sell More Event Tickets Using Referral Marketing

Use Bullet Points to Keep Your Reader Attracted:

Using bullet points in your event emails can keep the reader interested and make the email more visually appealing. Here are a few tips for using bullet points in your event emails:

• Highlight significant information: Use bullet points to list key points or details about your event, such as the date, location, and special features or activities.
• Keep the bullet points short: Use short, concise bullet points that get to the point quickly and are easy to scan.
• Use bullet points to break up long blocks of text: If you have a lot of information to include in your email, use bullet points to break it up into smaller chunks and make it easier to read.
• Use bullet points to add visual interest to your email and make it more appealing to the reader. You can use different bullet styles or colours to achieve this.

Optimise for mobile:

Optimising your event emails for mobile devices is important because many people read and respond to emails on their smartphones. Here are a few ways to optimise your event emails for mobile:

• Use a responsive design: A responsive design ensures that your email looks good on any device, whether a desktop computer or a smartphone.
• Use a single-column layout: A single-column layout is easier to read on a small screen and requires less scrolling.
• Use large, easy-to-read font sizes: Make sure the font size is large enough to be easily readable on a small screen.
• Use clear, high-quality images: Use clear, high-quality images that will look good on a small screen.
• Use short, concise copy: Keep the copy in your emails short and concise to make it easier to read on a small screen.

In conclusion, effective event marketing is important in driving ticket sales for your event. Using strategies and little tips and tricks, you can improve the effectiveness of your event emails and sell more tickets. Additionally, using a customised email contact list can help you send targeted and personalised messaging that is more effective at driving ticket sales.